Adexpres | Digital agency

Intro

Discovering new paths

for digital future

Adexpres

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Our services

We are a strategic, digital media agency. Thanks to our innovative approach and modern technology, we create marketing strategies and provide successful solutions for the digital future of our clients.

01

Digital
strategies

We create marketing strategies across digital media channels.

02

Media
purchase

We create our media plans based on precise data from technological tools and our own surveys.

03

Programmatic
tools

We can be found among the largest partners of global advertising platforms.

04

Data
and analytics

The key to successful campaigns is data and interpretation thereof.

Our work

Successful marketing strategies can no longer make do without digital media specialists. We love to create media strategies and keep bringing new solutions. Look at some of our selected campaigns.

Case study - Lindex
810 %ROAS
Each invested koruna brought 8 korunas in sales
Find out more about our work for Lindex
Case study - Philips
5.73 % Increase in market share
OneBlade cutting through the market share
Find out more about our work for Philips
Case study - Krušovice
15.6 mil. CZK Growth in turnovers
Maximum customized message with exact targeting
Find out more about our work for Krušovice

Each invested koruna brought 8 korunas in sales

37 %

Increase in sales

35 %

Increase in transactions

810 %

ROAS

Challenge

Lindex, a Swedish clothing brand, approached us for its 2018 Summer Campaign to communicate the launch of a new collection while securing online sales. Specifically, our goal was to gain 20% more online transactions compared to 2017’s campaign. We maximized transactions and sales by increasing efficiency of media buys using attribution data. First, we needed to figure out what role each channel plays in the path to conversion.

Strategy

We developed a method for examining attribution data. Instead of assuming the role of each channel within the conversion funnel, we created each channel’s role from our research. Each channel was given a KPI corresponding to its newly analyzed role and budgets were allocated accordingly. Traffic analysis showed that Lindex was oriented strongly towards closing (lower funnel) channels – to existing customers. To grow sales, we needed to boost upper-funnel communication and get new customers.

Results

Thanks to our analysis, we were able to target communication more precisely. We scored a 35% increase in transactions in comparison to 2017’s campaign, while reaching 810% ROAS. The revenues grew by 37% during the campaign compared to the previous year.

OneBlade cutting through the market share

5.73 %

Increase in market share

4.7 / 5

Stars based on 314 consumer reviews

42 %

Prompted awareness among target group

Challenge

Philips is the leader of the Men’s Electric Grooming category. But another market, consisting of all disposable and shaving system blades was identified as a potential opportunity to gain market share. Thus, Philips launched the new Philips OneBlade to increase Philips’ market share and to bring significant revenue while maintaining positive ROI. Our goal was creating prompted awareness of at least 33 % among the target audience and receive at least 200 consumer reviews with a minimum average rating of 4.3 / 5, on a limited budget.

Strategy

The key was focusing on men who wore facial hair and, to prevent disillusionment, emphasizing that OneBlade is not a razor. We launched the campaign in several phases, starting by delivering the product to a select group of beard-wearers and setting market expectations via reviews and content from OneBlade testing created by beard-wearers. This content established the success of the next phases, where we spread the word with a targeted online campaign, then a TV spot to deliver maximum reach and finally with an always-on campaign.

Results

The market share increased from 50.6 % to 54 %. We created a prompted awareness of 42 % among the target group and received 314 consumer reviews with an average rating of 4.7 / 5 on public shopping comparison sites, as well as a 2018 gold Effie in the category of Consumer Goods.

Maximum customized message with exact targeting

65%

CPV reduction compared to 2017

80%

VR increase

15%

lower contact price

Challenge

The Krušovice brand has long strived to address its customers with local communication concepts tailored to each campaign. However, the brand was unsuccessful in effectively captivating the target group. We suggested a media strategy based on the analysis of the target group and the personalized communication with an emphasis on building awareness for the new products, raising the preference of the brand and primarily supporting sales. As one of the first to do so in the Czech Republic, we used dynamic banners in the campaign created in Adform studio, which offers agreeable prices and the option for quick adjustments

Strategy

The client’s image video served us well in building the awareness for the new products phase. As for increasing the preference of the brand, we created personas based on the target group analysis for which we cooperated with our creative agency to make a tailor-made message. We supported the sales with the help of dynamic banners with current promotional offers and with the navigation option which led the user to the closest store via Google maps. We targeted the users found within the near vicinity of the stores and the users who are interested in beer, shopping and promotional products. Our purchases were purely programmatic which helped us to set the frequency across many channels and to target with precision.

Results

When compared to the previous campaign we reduced the CPV by 65%, increased the VR by 80% and reduced the user contact price by 15%. The sales value grew by 15,590,000 CZK. The sales for the brand’s entire portfolio grew by 3.3%. The dynamic banners were successful enough that the client decided to use them on other campaigns as well.

Clients

We are among the largest agencies on the Czech and Slovak markets, but we also work for international clients. We are a part of the global group, Dentsu Aegis Network.

About us

***Jan Galgonek***
Founder & Managing Director

Philosophy

From the very beginning we had one ambition – to change the clients’ perspective regarding digital marketing. Our driving force was the courage to try what has not been tried before. Our desire to be first circulated in our blood. This is one of the reasons why we’re able to keep a head start above others, and every day, the entire team carries the responsibility for our choices on its shoulders, which determines whether or not we will be proud of the agency we work for.

Mission

The vision of Adexpres is to discover new paths for a digital future.

Our aim is to find the most effective way of communication of brands with customers and to guide the clients and their business models through digital transformation.

History

2009Online advertisement marketplace, which set out to change how marketers buy ads on the internet.

2012Birth of a full-blown digital media agency with an emphasis on the pro-client approach.

2014Conception of the “tAdy” group and joining of the creative agency, Bistro, responsible for social networking, Bistro Social and the PR agency Gong.

2016Acquisition by the Dentsu Aegis Network group and the creation of the unique, 360° agency operating model.

Team

Career

We are looking for talent in long-standing professionals and those who would consider themselves beginner advertisement enthusiasts. If you would like to contact us directly, send your resume to pojd.knam@adexpres.com